Senior B2B marketing leader
20 years leading marketing across B2B SaaS, AI, and high-growth tech, from Series A scale-ups to listed giants. Agentic workflows in production, positioning that moved categories, and teams that stick around.
See the track record🏆 Oktopost B2B Social's Rising 30 winner, 2026
The numbers
In production
Plenty of leaders talk about AI. Here's what my team ships with, every day. Certified Agentic CMO via Applied AI Academy's CMO Accelerator, 2026.
Trained on voice, positioning, and messaging. It drafts, reviews for brand compliance, and distributes skills across the team, so quality scales without me in every doc.
50K companies scored down to the 2K worth talking to, enriched with context, and routed into personalized sequences. Reply rates went up 5x.
Product update in; messaging framework and channel-ready copy out, across email, LinkedIn, blog, and landing page. A human signs off before anything ships.
Work with me
CMO and VP track record across four scale-ups, with 25 to 30% YoY growth at the last two. Open to consulting and fractional engagements: repositioning, ICP work, GTM plans, and building agentic marketing teams.
View experience →Keynotes and panels on agentic marketing teams, brand plus demand, and leadership. Past stages include SXSW London, LinkedIn HQ, Abbey Road Studios, and SEMrush Spotlight.
Talks and episodes →Sponsored content for brands that want to reach senior marketers. 70% of my LinkedIn audience is director level or above, with engagement nearly double the platform average.
Partner with me →What I do for you
Reposition the company, sharpen the ICP, and build the GTM plan sales actually uses. At VEED that moved us into a new G2 category and lifted conversion 13.6%.
Demand engines that answer to revenue: ABM, outbound, campaigns. Social Trends lifted pipeline 50% YoY at Hootsuite.
Brand as a measurable growth channel, campaigns included. Won Social Day's B2B Social Media Campaign of the Year at VEED, 2025.
Agents in production across scoring, outbound, and content, with your team trained to run them. Reply rates went up 5x.
Marketing orgs matched to your stage, PLG or SLG, SMB to enterprise. I've built teams from 1 to 50, and they stick around.
Zero-to-launch GTM for new products and business lines. VEED's API went from nothing to $7M+ in 6 months.
The full stack underneath:
Built at:
Lisa is a great generalist marketer, confident across brand, community, thought leadership, events, and fully integrated campaigns. She's particularly strong in fast-moving, ambiguous environments. Someone you can trust to lead, represent the team, and deliver real impact.
LWLeila WoodingtonCMO, Lisa's manager at VEED, now at OpenAI
Consulting, a keynote, a partnership, or just a good conversation about marketing.
hello@lisavecchio.com